I had a meeting today with regard to renting a shop space here in Cardiff, UK, as I am looking for a physical outlet for my work, there is so much to be gained from interacting with customers, face to face, as I discovered doing markets in Beijing last year.
I have been aware that my work is a bit random and not focused for some time, and it is very apparent that artists develop a series of works, which form a cohesive and consistent body of work, it has been on my mind to achieve this.
Also whilst discussing marketing of my work with a good and knowledgeable friend, he told me it was necessary to focus on a narrow product range when selling something, which makes good sense.
Today’s meeting was a point of change for me, as I was politely pushed to define my work and what I will be showing and selling in the shop. This may all sound a bit obvious, but I have not really had a very clear direction in my mind up to this point.
My mind is often a bit all over the place, which I do see as a good thing, but as far as creating work for other people to engage with, this makes things very hard, as there is no way to clearly describe what I do, but now I have started down the path of focused creativity, and I’m excited to develop the deeper artistic understanding, that working with a well practiced technique will allow for and connecting my work with more people, thanks to repeating a process, quality comes through redoing something and improving it each time.
Here is the image which is the base for my upcoming series.
I chose this image partly because it keeps me engaged each time I see it, also the techniques used are great to work with, and feel a bit different in general to what else I see out there, also it received positive responses from people when shared on social media.
What do you think?